Mac users have 'different' brains
Psychologists claim users of Apple Mac computers have a distinct mindset that predetermines their responses to and interpretations of situations.
A study of 7,500 people found that Mac users are more liberal, less modest, and more assured of their own superiority than the population at large.
The boffins from Mindset Media say that as such, Mac users are also more likely to seek varied and novel experiences, believing that imagination and intellectual curiosity contribute to a life well lived.
A study of 7,500 people found that Mac users are more liberal, less modest, and more assured of their own superiority than the population at large.
The boffins from Mindset Media say that as such, Mac users are also more likely to seek varied and novel experiences, believing that imagination and intellectual curiosity contribute to a life well lived.
Mac users are also more receptive to their own inner feelings than PC counterparts and may feel both happiness and unhappiness more intensely.
The survey revealed that people with a high openness rating (more open-minded) are upto 60 percent more likely to buy a Mac.
Sarah Welch, COO and co-founder of Mindset Media says that this knowledge allows companies like Apple to target potential users of the right psychographic.
"For the first time, marketers with brands that have distinctive Mindset Profiles, like Apple, can directly reach the people with the personality and attitudes that love what they sell, " she said.
Famous Mac users include:
Jerry Seinfield
Stephen Fry
AL Gore
Sarah Jessica Parker
Aaron Sorkin
Tony Hawk
