Video game makers to 'brainwash' children
A computer games company has recruited an academic to help them 'brainwash' children while they play.
Nipan Maniar a University of Portsmouth academic will help Capcom develop ideas and techniques to embed subliminal lessons about physics and maths in game play.
The company initiated the collaboration after testing of 'We Love Golf' revealed how complex calculations about ball flight, trajectory and distance became markedly easier the more the game was played.
It is hoped he will help develop mind programming techniques to provide structured learning environments that players won't be consciously aware of.
Mr Maniar said: "The power of games as a learning tool is the great untapped education resource of our time.
"I expect many other games companies will get on board when they see the obvious benefits to society of using games as one more tool to educate our young people."
"We set up a special Games Education Projects team to take a closer look at this idea of using games like We Love Golf as learning environments, and to explore the idea of seamless learning between game play and old fashioned subjects that many kids hate - maths, physics and trigonometry," Rhys Cash, Capcom's Research Manager said.
"The idea is to get people playing games thinking they are a champion golfer, but Einstein and Newton are lurking in the background sending useful and important messages to the subconscious where they can be stored and remembered and, hopefully, applied in other areas of life."
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