Loud music = people drinking faster and more
Drinkers in pubs where loud music is booming out will down their pints faster and drink more, scientists have found.
A french team from the University of Southern Brittany found a pint is downed three minutes quicker in noisy bars and that people order more drinks.
The researchers monitored 40 drinkers over a period of three weekends and they altered the volume of music each time.
The young men - who did not know they were being watched - drank quicker as it got louder, with loud music playing a pint lasted an average of just 11.45 minutes compared to 14.51 minutes when it was quite.
The number of drinks they ordered also jumped from an average of 2.6 to 3.4.
Published online in Alcoholism: Clinical & Experimental Research the experts offer reasons for the findings
Professor Nicolas Gueguen who led the research said: "In agreement with previous research on music, food and drink, high sound levels may have caused higher arousal, which led the subjects to drink faster and to order more drinks,
"Loud music may have had a negative effect on social interaction in the bar, so that patrons drank more because they talked less."
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