Aston Martin is Britain's coolest brand, again
James Bond's car of choice the Aston Martin, has kept its title as the UK's coolest brand.
For the third year running the Aston Martin topped the annual CoolBrand list this time beating the iPhone and Apple into second and third place.
Other brands making it into the top 20 include Rolex and Nintendo - those which never stood a chance include Microsoft and Wedgewood.
The list is based on the opinions of a 'Expert Council' made up of people who are too-cool-for-school, and 2,500 'normal' consumers on a YouGov panel.
Next year we are hoping Agent Provocateur can make the jump from eighth to first so we can use a picture of a woman in sexy underwear rather than a car.
A spokesperson for the CoolBrand list said: "With excitement surrounding the release of the new film reaching fever pitch it is clear this is really contributing to Aston Martin's cool status.
"The brand is indelibly linked with James Bond.
"There is one unifying key to all of the brands - they're all brands that have consistently innovated, refused to stand still and are at the top of their game."
1. Aston Martin
2. iPhone
3. Apple
4. Bang & Olufsen
5. YouTube
6. Google
7. Nintendo
8. Agent Provocateur
9. Rolex
10. Tate Modern
11. Dom Perignon
12. Virgin Atlantic
13. Ferrari
14. Ducati
15. Playstation
16. Sony
17. Nike
18. Boss
19. Facebook
20. Lamborghini
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Why is the iPhone in the list? put and apple on a turd and an apple fanboy will buy it.
Dont like touch screen phones anyway its like having patio doors when you have dogs and kids.