VIDEO: Veg sex advert too racy for Super Bowl
An sexy advert trying to convince American football fans to ditch meat and eat more vegetables has been banned from US TV.
PETA had wanted to air the 30 second advert during the Super Bowl but prudish bosses at NBC said it was too rude.
Scenes include women stripping off before rubbing asparagus on their breasts, licking a pumpkin and touching themselves while eating broccoli.
A woman is also seen holding asparagus as if about to insert it into her vagina ... so basically it was just like a Nigella Lawson cookery show.
In a letter to the animal charity NBC say the ad - which also claimed vegetarians have a better sex life - could not be aired because it was too sexual.
"The PETA spot submitted to Advertising Standards depicts a level of sexuality exceeding our standards," it read.
They then went on to list scenes which they had a problem with shot showing;
- Licking pumpkin
- Touching her breast with her hand while eating broccoli
- Pumpkin from behind between legs
- Rubbing pelvic region with pumpkin
- Screwing herself with broccoli
- Asparagus on her lap appearing as if it is ready to be inserted into vagina
- Licking eggplant
- Rubbing asparagus on breasts
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