iPhone named UK's coolest brand

The Apple iPhone has been named as the coolest brand in Britain, by the people who officially decide what's hot and what's not.

The annual CoolBrands survey - carried out by The Centre for Brand Analysis - picks 500 brands which are then judged by experts and the public.

A surge in the popularity and coolness of gadgets this year sees nine of the top 10 positions going to technology based brands.

In fact Apple dominates the chart, not only having top slot with the iPhone but third place went to them as a whole and the iPod came in fourth.

Despite the dominance of technology, Microsoft are conspicuous by their absence in the top 20… though this advert could be singlehandedly responsible for that.