Wine tastes better in red or blue rooms
People think the same wine tastes better if they are drinking it in a room with red or blue ambient lighting, scientists have found.German psychologists got 500 people to taste Riesling wines in a variety of lighting conditions.
They asked the drinkers to rate the plonk and say how much they would pay for a bottle as they went.
It was found that the same wine tasted better when exposed to red or blue ambient light rather than green or white light and drinkers said they were consistently willing to pay more for it.
Just don't show this article to the landlord down at your local, he will be putting some red lightbulbs in a hiking the price of his wines.
The survey showed, among other things, that the test wine was perceived as being nearly 1.5 times sweeter in red light than in white or green light. Its fruitiness was also most highly rated in red light.
"It is already known that the color of a drink can influence the way we taste it," says Dr Daniel Oberfeld-Twistel.
"We wanted to know whether background lighting, for example in a restaurant, makes a difference as well."
The team from the Institute of Psychology at Johannes Gutenberg University Mainz, Germany added that the extreme lighting conditions found in some bars can undoubtedly influence the way a wine tastes.
LINKS
Johannes Gutenberg University
"It is already known that the color of a drink can influence the way we taste it," says Dr Daniel Oberfeld-Twistel.
"We wanted to know whether background lighting, for example in a restaurant, makes a difference as well."
The team from the Institute of Psychology at Johannes Gutenberg University Mainz, Germany added that the extreme lighting conditions found in some bars can undoubtedly influence the way a wine tastes.
LINKS
Johannes Gutenberg University
