Men spend longer getting ready than women
It's official, men now spend longer getting ready to go out than women do.
A study of over 3,000 blokes showed the average man dedicates 83 minutes of the day to their personal grooming.
This includes showering, cleansing, toning and moisturising, shaving, styling hair and choosing clothes.
In contrast, women have their beauty regime down to a fine art and manage to get hair, clothes and make up done in just 79 minutes.
Men also take longer than women when picking an outfit, 13 minutes compared to 10... even though they always put on the same shirt and jeans.
It was also found that men now shell out £25.22 a month on grooming products, or £302.64 over the course of a year.
A spokesperson for Superdrug, which commissioned the study, said: "Once upon a time it was cool for men to appear rough and ready, looking like they hadn't spend more than a couple of minutes getting ready in a morning.
"But these days, everyone appreciates a man who takes care of his appearance, smells nice and looks like he has made an effort.
"In the past rugged celebrities such as Liam Gallagher, Brad Pitt and Russell Crowe were the favourites because they couldn't be bothered to shave, regularly headed towards the bathroom and threw on any old outfit.
"But now, the likes of David Beckham, Zac Efron, and Cristiano Ronaldo are well known and well loved for being unafraid to experiment with products and always look like they've spent hours getting ready to go out."
LINKS
Superdrug
A spokesperson for Superdrug, which commissioned the study, said: "Once upon a time it was cool for men to appear rough and ready, looking like they hadn't spend more than a couple of minutes getting ready in a morning.
"But these days, everyone appreciates a man who takes care of his appearance, smells nice and looks like he has made an effort.
"In the past rugged celebrities such as Liam Gallagher, Brad Pitt and Russell Crowe were the favourites because they couldn't be bothered to shave, regularly headed towards the bathroom and threw on any old outfit.
"But now, the likes of David Beckham, Zac Efron, and Cristiano Ronaldo are well known and well loved for being unafraid to experiment with products and always look like they've spent hours getting ready to go out."
LINKS
Superdrug
