Graduate's slim folding plug wins design award

A design graduate has created a thin and folding alternative to the traditional UK standard 3 pin plug.

The fold-flat design won 30-year-old Min-Kyu Choi the prestigious Brit Insurance Design Award 2010 and could now net him a fortune.

Choi says his reinterpreted plug - which folds flat when not in use - was inspired by his MacBook Air computer which, despite its slender frame, shipped with a bulky plug.

He said it caused problems when carrying it around to charge his computer so came up with the 0.4" thick version, compared to the 4.6" standard model.

Judges of the competition, which saw 90 entries in seven categories, said the design was "practical but elegant"... and then asked where they could get one.