Mobile phone which rings as loud as a vuvuzela

A mobile phone for those with hearing difficulties has been released -- capable of a blaring out an ear-splitting 100 decibel ring-tone.

Makers say the Amplicom M6000 is ideal for anyone suffering from hearing loss because it can ring as loud as a vuvuzela being blown next to your head.

And once users realise their phone in ringing they can boost the in-call volume to a level normally reserved for passing motorbikes.

The £120 handset also features extra-large buttons and an SOS panic button which can be set to call a predetermined number.

In odd news, while the phone is clearly targeted at older users it's also now expected to be a hit with younger concert-goers who can't normally hear calls.