Scientists: Women are attracted to men in red
Simply wearing the colour red makes a man more attractive and sexually desirable to women, it has been found by researchers.Psychologists conducted tests by getting women to rate the attractiveness of a variety of men and state their willingness to date, kiss, and engage sexual activity with them.
They then digitally altered the colour of the T-shirts the men were wearing and compared the responses, finding men in red were consistently scored as being more attractive.
Those who have been wearing red were seen as more "powerful, attractive, and sexually desirable" said professor Andrew Elliot… who only wears red from now on.
The team from the University of Rochester say the red effect was limited to status and romance: red made the man seem more powerful, attractive, and sexually desirable, but did not make the man seem more likable, kind, or sociable.
The effect was consistent across cultures: undergraduates in the United States, England, Germany, and China all found men more attractive when wearing or bordered by red.
Elliot, added: "We found that women view men in red as higher in status, more likely to make money and more likely to climb the social ladder. And it's this high-status judgment that leads to the attraction,"
"When women see red it triggers something deep and probably biologically engrained.
"We say in our culture that men act like animals in the sexual realm. It looks like women may be acting like animals as well in the same sort of way."
LINKS
University of Rochester
The effect was consistent across cultures: undergraduates in the United States, England, Germany, and China all found men more attractive when wearing or bordered by red.
Elliot, added: "We found that women view men in red as higher in status, more likely to make money and more likely to climb the social ladder. And it's this high-status judgment that leads to the attraction,"
"When women see red it triggers something deep and probably biologically engrained.
"We say in our culture that men act like animals in the sexual realm. It looks like women may be acting like animals as well in the same sort of way."
LINKS
University of Rochester
