LEGO named the most popular toy ever made

LEGO has beaten off stiff competition from Barbie, Action Man and the Nintendo Game Boy to be named the most popular toy ever made.

The Danish building bricks - first launched in 1949 - have topped a poll to find the world's most cherished toy.

More than half of the 3,000 people aged between 20 and 40-years-old opted for the colourful bricks, which are still in demand today.

Men's top four toys were Lego, Game Boy, Transformers and Action Man, while women opted for the Barbie doll first, with Lego, My Little Pony, Game Boy and Sindy also scoring highly.

A spokesperson for LEGO said the win was something they hoped to build on… we bet it's not the first time they've used that line.