40% of diets end up with women gaining weight

275x250.jpgFour out of ten women who go on a diet end up heavier than they were when they started watching their waistline, a study has revealed.

A 'foot off the gas' approach to weightloss once a target is reached coupled with a lack of willpower means many dieters quickly pile weight back on.

Partners who cook or buy unhealthy food or big portions were also blamed for backfiring diets as was the 'office feeder' whose desk is crammed with cake and biscuits.

It also emerged a large percentage of women will start noticing the pounds creeping back on just 21 days after reaching their ideal weight.

So this means diets are scientifically bad for you right? Will someone pass me that Mars bar?
The poll of 2,000 women found six in ten said they are currently on a diet and one in five women saying they are on a 'continuous diet'.

It also found the most common triggers to start dieting was seeing their 'reflection in the mirror', preparing for a summer holiday or unflattering photos posted on social networking sites.

Yesterday, Dr Ian Campbell, doctor for the Jenny Craig weight management programme said: "In the UK 61.4% of adults are overweight or obese and almost a quarter (24.5%) of adults are obese.

"Too many women simply flirt with the notion of dieting via unhealthy yo-yo dieting or quick fix solutions - rather than entering into a proper long-term relationship with healthy eating.

"The report reveals that over half of women say they would give a major food group the elbow in a bid to lose weight and a third are just 'girls who can't say no' and lay the blame firmly at their lack of willpower."

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